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Leaked NRL financial report has Brisbane Broncos clear No.1

The document has a surprise club in second and highlights a major issue for NSW teams.
The Brisbane Broncos have become a financial powerhouse in the NRL.

Leaked NRL financial report has Brisbane Broncos clear No.1

The document has a surprise club in second and highlights a major issue for NSW teams.

A leaked NRL report has revealed the Brisbane Broncos have a clear financial advantage over their rivals.

The Broncos are obliterating their rivals off the field, with their commercial wealth, in some cases, three times greater than other clubs.

The report has the Broncos making a whopping $48.9 million in revenue from commercial deals last year, despite the club struggling through the home and away season, missing finals, and sacking coach Kevin Walters.

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With $24.3 million in overall commercial revenue, the Cowboys are a surprise second on the financial table, and the Panthers — after winning four premierships from 2021 to 2024 — are third with $24.3 million.

Melbourne Storm are fourth ($23.7m), the Eels are fifth ($22.7m), Rabbitohs sixth ($22.7m), Dolphins are seventh ($21.5) and the Roosters are eighth (19.6m).

At the other end of the financial ladder, Tigers are 17th ($13.4), Sharks are 16th ($14.4m) , Sea Eagles are 15th (14.7m), Warriors are 14th ($14.8m), and the Dragons are 13th ($15.3m).

Fans love turning up to Suncorp Stadium to cheer on their beloved Broncos.
Fans love turning up to Suncorp Stadium to cheer on their beloved Broncos. Credit: Getty Images

Gameday revenue is one of the reasons why the Broncos are so successful.

They make $11.9 million from gameday revenue, $9 million from membership revenue, and $5.7 million from corporate hospitality revenue.

The rest of the club’s windfall comes from commercial corporate revenue ($21.2m) and commercial consumer revenue ($27.7m).

The financial records — first revealed by News Corp — highlight a major issue for several NSW clubs and their home grounds.

Cronulla Sharks’ ground, Endeavour Field or Shark Park, has a capacity of 12,000 and they made just $2.7 million in gameday revenue.

The Sharks’ corporate hospitality revenue was just $1.5m, and membership revenue was $2.4m.

As for the Tigers, their corporate hospitality revenue came in at a paltry $600,000, membership revenue was $1.5m and gameday revenue was $3.5m (11th overall).

Meanwhile at the Broncos, their average home crowds at Suncorp Stadium (which has a capacity of 52,500) stands at 40,879.

Membership has jumped up 76.5 per cent in three years (from 34,721 to 61,272) and they get $9 million from membership sales.

“We have the greatest members and fans in the country,” Broncos CEO Dave Donaghy said.

“The passion and energy they bring to Suncorp Stadium every home game is the foundation of our gameday experience.

“As a club, we’ve worked hard to re-imagine our gameday as more than 80 minutes, it’s a premium entertainment experience.

“Bringing in big-names artists and elevating the spectacle has helped us create something really special and the team here at the Broncos takes great pride in delivering a world-class experience.”

When the Broncos start winning on a regular basis, their coffers will swell even more.

As for some NSW clubs, they need to consider their options.

The South Sydney Rabbitohs have already expressed a desire to leave Accor Stadium which has outdated facilities and more than 60,000 empty seats (typically) on gamedays.

“This is why we have the desire to move to Allianz,” Rabbitohs CEO Blake Solly said.

“The facilities at Accor have fallen a long way behind what the market expects.

“It’s a big issue for us when we look at the revenue Parramatta and the Cowboys are generating in new stadiums.”

The Eels make $10.4m in commercial consumer revenue, $3.7m in corporate hospitality revenue, $4.6m in membership revenue, and $3.8m in gameday revenue.

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