This World Wellness Day, Swisse is flipping the script on romance with a new ‘love language’, and you can win a $1,000 luxury holiday just by showing someone you care.
It’s official: the bar for romance in 2025 has been raised. Or more accurately, redefined.
Thanks to new research from Swisse Wellness, Australians are swapping love notes for vitamin reminders, and it turns out we’re kind of into it.
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To celebrate World Wellness Day (Saturday June 14), Swisse introduced a fresh take on how we express love and no, it didn’t involve overpriced roses or last-minute dinner bookings.
The new name of the game? Acts of Wellness, a sixth love language inspired by the iconic five, but with a functional twist.
Backed by research revealing that 73 per cent of Aussies already see caring for someone’s wellbeing as a top-tier romantic gesture, Swisse is leading a movement that makes everyday support feel just as special as candlelit dinners.
Think of it as love, but with practical perks and maybe a B vitamin or two.
This shift isn’t just cute, it’s backed by data. According to a survey commissioned by Swisse, over 90 per cent of Australians define wellness as way more than just juice cleanses and morning jogs.
And 87 per cent of us are already the unofficial health manager in our relationships, booking doctor appointments, suggesting magnesium for sore muscles, or sneakily replacing their third coffee with a calming tea.
To put it all into practice, Swisse has matched each traditional love language with a wellness-led counterpart.
Here’s your cheat sheet:
- Physical touch? Say hello to Magnesium Glycinate, the supplement that keeps cuddles cramp-free.
- Words of affirmation? Pair them with Focus Nootropics so your compliments hit sharper than ever.
- Quality time? Make it more present with Ashwagandha Calm+, for stress-free hangouts.
- Gift giving? Try Swisse’s HA Water Cream — it’s skincare with main character energy.
- Acts of service? Don’t underestimate the power of Vitamin D Gummies and a reminder to stretch.
- Acts of wellness? Zinc+, for that daily immune boost that keeps everyone in your circle healthy.
Always read the label and follow the directions for use.
It’s the kind of love language that doesn’t need a big declaration.
It looks like handing someone a supplement before their morning meeting or Googling “natural remedies for bloating” at 1 am, because they mentioned it in passing.
According to psychologist Carly Dober, who partnered with Swisse for this campaign, those small but thoughtful actions are what real care looks like in 2025.
“In relationships, these daily gestures often go unnoticed, but they’re deeply validating,” she says. “They’re proof someone’s paying attention.”
To celebrate, Swisse is giving you the chance to win 1 of 3 $1,000 Luxury Escapes gift cards, perfect for spoiling your partner, best mate or even your mum with a weekend away.
Because, let’s face it, love expressed through wellness still deserves a little luxury on the side.
So, this World Wellness Day, maybe skip the red roses.
Real love in 2025 might just look like a zinc top-up and a hot water bottle.
